White Pond Associates, Inc. operates a private, family beach facility off Plainfield Road in Concord Massachusetts.  It has been in continuous, seasonal service for more than 70 years.

The summer season generally runs from the first Friday in June through Labor Day.  We employ an experienced staff; led by a waterfront director, with support from assistant directors, swim instructors, and lifeguards.

The beach is generally open from 9 am to 8 pm.

Please view the Application page to apply for a seasonal beach card.

White Pond Associates also runs a swim lesson program for beach card holders.  See Swim Lessons page for additional information and sign-up form.  This year’s swim program will start on Monday, June 27 and end on Friday, August 5.